Review and plan.
The customer journey, the current marketing, the data, the tools. A written plan with a sequence and the measures that will be reviewed.
One person scopes the work, does the work, and is accountable for the result. That is the whole model. Below is what the work is, what gets built, and how it runs.
Every engagement runs the same four steps, in this order. They follow the path a customer actually takes, from the moment they look for what you do to the moment they pick up the phone. Then it gets counted.
These are the pieces. They are built once, connected to each other, and run every month. Not every engagement needs every piece; the scope names which ones before work starts.
Scope in writing before it starts. No long contract after.
The first 90 days are a defined engagement: the review, the plan, and the build, with the scope in writing before it starts. Effort goes where the review says it should, not spread evenly across every channel for the sake of a checklist. After the sprint, it is month to month with 30 days' notice. Nothing built along the way disappears when the engagement ends.
The customer journey, the current marketing, the data, the tools. A written plan with a sequence and the measures that will be reviewed.
The pieces above, in the order the plan set. Access verified, baselines captured before anything changes.
Live, counted, reported. The first monthly read, and the plan for what comes next.
Twenty minutes. Bring what is working, what is not, and where the last agency left off. You leave with a straight read on what I would do first and why, whether or not we work together.
Book a callOr run the complimentary audit above and read what the tool finds first.