One person scopes the work, does the work and is accountable for the result. That is the whole model.
A scan of how easy your site is to find on Google and in AI answers, and to call or book from a phone. It grades five areas and lists the fixes that matter most.
Up to 2 minutesNo accountNo card
Getting found, being understood, being chosen and following up. Most businesses lose more people at one of these than the others. That is where the work starts, and the others get added when there is a reason to.
Your website, Google presence and listings built around how people and the AI tools search for what you do, where you do it.
What you do, who it is for and why you, said plainly on every page and profile somebody lands on.
Proof you can trace to its source, a reason to choose you that is concrete, and nothing between the visit and the call that gets in the way.
Every call, text and form lands in one record with an owner and a next step, so an inquiry does not go cold between interest and conversation.
MeasurementIncluded with every engagement, not sold on its own. Every call and form counted, and tied to what brought it.
Most businesses lose people at the basics. Before ads, AI or anything clever, these four have to be right, and the work starts with whichever one is costing you most.
You can start with one. The first read tells you if something upstream would undercut it. Start with the free site audit.
Underneath all fourMeasurement: every call and form counted and tied to what brought it.
Built on top, once it holdsLocal SEO and AI searchPaid adsAI assistants
Not every engagement needs all six. The diagnosis decides which ones, and the scope says so in writing before anything starts. Measurement runs underneath all of them; it is never scoped as its own piece.
Six seconds to say what you do and who it is for.
Built around what the buyer needs to work out, not around what looks impressive in a mockup. One obvious next step, and it works on a phone before it works anywhere else.
See the Website pageShow up where the decision actually starts.
Most local decisions are made before anyone opens a website. The profile, the service pages and the directories have to tell one story, and the small details that decide a phone call have to be right.
See the Google Business Profile and listings pageGive the systems something solid to read.
I cannot make a model recommend you, and I will not pretend otherwise. I can make sure that when one goes looking, your information is complete, consistent and structured. That is the part anyone can actually control.
See the Local SEO and AI search pageThe inquiry is the beginning, not the finish.
Every inquiry lands in one record with its source attached, an owner, and a next step that fires. Most lost revenue is not a lead problem. It is a follow-through problem, and it is fixable. Your approval before anything goes out in your name.
See the CRM, follow-up and reviews pageAn assistant that knows how your business works.
I build and run custom AI assistants for owner-run businesses. They answer customer questions, sort the inbox, chase quotes and draft the routine paperwork. Each one is built on your information, checked by a person where it matters, and run by me every month after it goes live.
See the AI assistants pageA defined test, with tracking that survives it.
Paid works when the path it points at is ready. That is why it sits near the bottom of this list instead of the top, and why it starts as a test with a decision at the end of it.
See the Paid ads pageThese are not part of every build. They get scoped when the read says the constraint is there rather than in the six above.
A difference specific enough to repeat.
If a customer cannot explain why you and not the next tab, the positioning is not finished. This is the work of finding the thing that is both true and useful, then saying it in a sentence.
Decisions you can reuse without calling me.
Type, color, voice, and the rules for using them. The test is simple: the next thing you make without me still looks like you made it.
A cadence that holds without a content team.
Not a posting quota. A rhythm you can sustain, in a voice that sounds like the person actually running the business.
For app founders.
Keyword strategy, metadata, creative and Apple Search Ads, for a product that lives in the store rather than on a website.
The first 90 days are committed so the foundation gets built properly. After that it runs month to month.
Where customers drop off, what is worth fixing first, and the plan in writing.
Built in the order the plan set, starting with whatever is costing you most.
A plain report on what ran and what came in, and the next thing worth fixing.
Yes. Most engagements start with the part costing the business most. The first read tells you if something upstream would undercut it.
90 days, then month to month with 30 days’ notice.
The work keeps going: a plain monthly report and the next thing worth fixing.
No. Nobody can. I control how the site is built, what it says, and whether the numbers can be trusted. Google and your customers decide the rest.
Yes. Accounts and data are in your name, per the agreement, and what was built stays in place if you stop.
Owners and founders who make the decisions themselves.