A defined test,
with a decision at the end.

Paid ads work when the page they point to is ready. That is why every campaign starts as a test with a budget, a time frame and a clear way to tell whether it paid for itself.

Start here if
  • You need calls sooner than search can deliver them.
  • You have run ads before and could not tell whether they worked.
  • A past agency ran ads in an account you never saw.

What you get

High-intent search campaigns.

The searches people make when they are ready to call, with the wasted ones blocked.

A page built for the ad.

A landing page that matches what was searched and makes the call or booking obvious.

Every lead counted.

Calls, forms and bookings tied to the campaign and the search that brought them.

Meta ads when they fit.

Facebook and Instagram campaigns for businesses that sell visually or to a clearly defined local audience.

Plain reporting.

What was spent, what came in and what each lead cost.

Your account.

The ad account is in your name, and the spend goes straight to Google or Meta on your card.

How it works

01

Ready check.

The page, the tracking and the offer, checked before a dollar is spent.

02

The test.

A set budget and time frame, watched weekly.

03

The decision.

Scale it, change it or stop it, based on what each lead actually cost.

04

Every month after

Weekly checks on spend and search terms, and a monthly report on cost per lead.

Questions

What budget do I need?

It depends on what clicks cost in your market. The scope sets a test budget in writing based on that.

Who owns the ad account?

You do. If we stop working together, the account and its history stay with you.

Do you run Facebook and Instagram ads?

Yes, when the business and the audience suit them. For most local services, search comes first.

Tell me what you want fixed.

I answer my own email. The audit is yours to keep either way.