Case 01
The last 90 days · vs the prior 90
A software product, equine industry.
+83%First-time downloadsApp Store Connect
15.1KSearch impressionsSearch Console
+113%Active subscription plansApp Store Connect
Search Console covers 21 Jun to 17 Sep; App Store Connect covers 90 days to 22 Sep. No ad spend ran against the product in that time.
What’s running
Keyword and metadata work in the store, plus the technical and content groundwork behind the Search Console numbers above. No Apple Search Ads spend ran in this window — both curves are organic.