A national industrial cleaning and coatings company.
Before and after the new site
| Measure | Before | After | Change |
|---|---|---|---|
| Sessions | 593 | 976 | ▲ 65% |
| Active users | 522 | 802 | ▲ 54% |
| Visits from Google search | – | – | ▲ 57% |
| Visits from ChatGPT | 3 | 19 | ▲ 6× |
| Search visibility, 130 searches | 4.5% | 5.97% | ▲ 1.5 pts |
That visibility is now the highest of the five companies tracked, including two national cleaning franchises. ChatGPT names the company in 23 of 32 questions a buyer might ask it.
Where Google puts them now
Keyword phrases are generalized, because the exact ones would identify the business. ◆ means Google’s AI Overview, the AI answer shown above the regular results, cites the company.
| Search | Monthly searches | Before | Now |
|---|---|---|---|
| Food manufacturing cleaning services | 260 | #4 | #1 ◆ |
| Food plant cleaning services | 140 | #10 | #2 ◆ |
| Food production facility cleaning services | 110 | Not in top 100 | #6 |
| Food plant painting, state search | 90 | #10 | #1 ◆ |
| Paint booth cleaning, state search | 50 | #37 | #1 ◆ |
| Industrial painting, city search | 40 | Not in top 100 | #1 ◆ |
| Paper mill cleaning services | 20 | #4 | #1 ◆ |
| Industrial cleaning, local search | 20 | Not in top 100 | #2 in the map |
Where the inquiries came from
- 24 real inquiries in 25 days: 11 through forms and 13 by phone, from at least 7 states.
- The right work: 12 asked for work the company does, and 4 have been quoted.
- Google Ads, from 14 October on a set test budget: 4 real leads in its first ten days, about $86 each.
Inquiries are counted by hand from the CRM and call-tracking records, with spam, vendors and job seekers removed, and 3 of the 24 came through the company’s email-campaign phone numbers. Visits are GA4, 1 to 25 October against 6 to 30 September, and Search Console clicks rose from 110 to 126 over the same windows. ChatGPT question tracking began 23 October, so it has no “before”.
A new site built around the services and industries the company actually sells, the search work behind it, and a Google Ads test pointed at the pages most likely to turn a search into a call.